Curiously Filipino

Born, bred, practiced and popularized in the Philippines—these snapshots of everything Filipino captures the essence of what makes something “Pinoy” (slang for Filipino).

From occasional quirks and exotic food to national symbols and historical figures, we keep this list fun and fresh for you to enjoy.

Halo-Halo
A heady mixture of a multitude of ingredients—shredded ice, sweetened coconut, flan, purple yam and ice cream.
Santo Niño
The first Catholic religious image brought to the country in the 16th Century and is a common sight in Filipino homes and vehicles.
Puso
Rice wrapped in palm leaves widely popular in the Visayas. There are 15 patterns of wrapping.
Jeepney Art
A contrasting mix of modern and folk art as seen in our most common form of urban transport.
Bulul
A representation of rice guardians that watch over the rice terraces to ensure a bountiful harvest.
Anting-Anting
Amulets believed to provide protection from physical harm and gives powers of invisibility and strength.
Balut
Popular in Southeast Asia and a perfect match for beer. It's also said to be an effective aphrodisiac.
Kalesa metal horse
Found on top of jeepney hoods, this ornament pays tribute to the iconic transport’s auto-kalesa beginnings.
Jollibee
The country's number one fast food chain and mascot. Branches are sprouting all over the world.